Gardman is the largest brand of the WSP offering. As a key supplier of garden and wild bird care products to the US gardening market for the last 20 years, Gardman understands the core categories that matter in driving sales. WSP leverages its relationship with Gardman UK, and is the #1 gardening brand in England, enabling us to stay one step ahead of the market by watching trends in home décor, grow your own vegetables and fruit, and wild bird care.
Depth of range and choice remain firmly rooted at the core of the Gardman program, now backed with greater market differentiation offered through a series of creative brand developments. Gardman is focused on the core product categories that drive your business, and provide you with a better understanding of consumer’s needs. Key categories include growing, landscaping, garden décor, and wild bird care. Impactful in-store merchandising and packaging have been developed to drive sales.